Feel like a Russian Princess in this luxurious Possum Fur (Eco Fur) Ear Muff crafted in New Zealand.
So soft and warm, you'll keep out the winter chill and help save New Zealand's native forests and birds at the same time.
The Ear Muff is an elasticised circlet of possum fur that fits snugly over your ears to thwart the coldest winter wind. It measures approx. 62 x 6cm (25 x 2.5inches) and encases the 2.5cm (1 inch) elastic band therefore one size fits most.
Match with the Loop Through Scarf. Available as separate items, or as a set for a special price.
This is a natural product so colour tones may vary a little from that pictured.
May be dry cleaned or hand washed in lukewarm water with a PH neutral, wool approved detergent and allowed to dry naturally.
About Possum Fur
Possum fur is hollow which provides incredible warmth without weight. It will not freeze and the only other fibre in the world known to have this same characteristic is polar bear fur! When seen under a microscope, Possum fur has no burs so it feels soft and smooth against your skin.
About the Brushtail Possum
The Australian Brushtail Possum (Trichosurus vulpecula) is a medium sized marsupial and was introduced into New Zealand in 1837. It is from a completely different family to that of the American Opossum, and has a fur quality similar to Mink. With no natural predators, numbers exploded to approximately 70 million in the 1980s, with possums chewing their way through 21 000 tons of native vegetation each night. As well as competing directly with native birds for food, possums eat birds’ eggs, chicks and insects. Their voracious appetite threatens the survival of many of our native plants, insects and birds, including the iconic flightless kiwi.
Animal health and conservation authorities spend many millions of dollars each year on trapping and controversial poisoning campaigns in attempts to control the pest. In addition, the possum fur industry helps to keep the possum numbers down.
Recent figures have shown that due to two decades of control, possum numbers have dropped to approximately 45 million. However, we must remain vigilant as with no natural predators, New Zealand conditions are so favourable for possums, they are often able to breed twice a year and could easily and rapidly increase in numbers once again.
New Zealand Nature believes in a market solution to the possum problem. Efforts to reduce the millions of possums in New Zealand’s forests have been boosted by companies that market possum fur.
So, by choosing to wear our luxurious Possum Wool knitwear, or one of our unique Possum fur products, you are helping to preserve the fragile and beautiful New Zealand environment.