Designed and made in New Zealand, Merino Possum knitwear from New Zealand Nature Company is a blend of superfine New Zealand Merino wool and Possum fur. Soft like cashmere and 50% warmer than Merino alone. Our Merino Possum knitwear range includes sweaters, jumpers, cardigans, jackets, pullovers, vests, beanies, hats, scarves, gloves and more.
Possum Merino knitwear is luxuriously soft, incredibly lightweight, exceptionally warm and easy to wear. It won’t pill, it won’t wrinkle, it’s anti-static and is a market solution to an environmental challenge facing New Zealand. Once you’ve tried it nothing else will feel as warm and soft.
Why is New Zealand’s Possum Merino so warm?
Our Merino and Possum blend clothing is 35% warmer than Cashmere!
The possum fibre is hollow which provides incredible warmth without weight. Under a microscope, possum fur fibres are smooth and scale free which means Possum Merino knitwear is soft against your skin. It will not freeze - the only other fibre in the world known to have this same characteristic is polar bear fur!
Why is New Zealand Possum Merino ‘eco fur’ and endorsed by WWF?
Brushtail possums were introduced into New Zealand about 150 years ago from Australia. They have now multiplied to more than 40 million. With no predators, this pest has decimated huge tracts of New Zealand native forests eating 1,000’s of tons of vegetation nightly.
Both bird life (including the Kiwi) and many unique native tree species are threatened with extinction because of the Brushtail possum. This marsupial is only distantly related to the American Opossum and has a fur quality similar to Mink.
About Possum Merino
Possum Merino is a wonderful blend of possum fur and superfine New Zealand Merino wool with a texture similar to cashmere - luxuriously soft, incredibly lightweight and exceptionally warm.
Due to its hollow nature, the possum fur fibre is incredibly insulating and provides exceptional thermal warmth without weight. Research has shown that it is 55% warmer than Merino and 35% warmer than cashmere.
Superfine New Zealand Merino wool is renowned for its skin-friendly softness, all-seasons breathability and easy care durability. It combines beautifully with possum fur to create garments of exceptional warmth and quality that are incredibly good value.
About the Brushtail Possum
The Australian Brushtail Possum (Trichosurus vulpecula) is a medium sized marsupial and was introduced into New Zealand in 1837. It is from a completely different family to that of the American Opossum, and has a fur quality similar to Mink. With no natural predators, numbers exploded to approximately 70 million in the 1980s, with possums chewing their way through 21 000 tons of native vegetation each night. As well as competing directly with native birds for food, possums eat birds’ eggs, chicks and insects. Their voracious appetite threatens the survival of many of our native plants, insects and birds, including the iconic flightless kiwi.
Animal health and conservation authorities spend many millions of dollars each year on trapping and controversial poisoning campaigns in attempts to control the pest. In addition, the possum fur industry helps to keep the possum numbers down. Recent figures have shown that due to two decades of control, possum numbers have dropped to approximately 45 million. However, we must remain vigilant as with no natural predators, New Zealand conditions are so favourable for possums, they are often able to breed twice a year and could easily and rapidly increase in numbers once again.
New Zealand Nature believes in a market solution to the possum problem. Efforts to reduce the millions of possums in New Zealand’s forests have been boosted by companies that blend possum fur with merino wool to make luxurious garments. Become part of the solution and wrap up warm in our Possum Merino!