Possums are a major ecological threat to New Zealand’s native forests. For over 10 years we have played a part in the "market solution" to this problem by selling possum wool clothing and accessories.

Brushtailed possums were first introduced to New Zealand in 1837 from their native Australia in hopes of starting a fur industry, and their numbers have exploded in the absence of predators. They have now multiplied to more than 70 million, decimating huge tracts of New Zealand native forests eating 21,000 tons of vegetation nightly. Possums strip trees of their leaves, compete for food with native birds and eat their eggs.

Preservation of New Zealand's native forests require control of the possum population. Efforts to reduce the millions of possums have been boosted by companies that blend possum fur with merino wool to make luxurious garments. Our webshop has a wide range of possum garments and accessories for adults and children.

So become part of the solution – wrap up warm and wear possum wool.