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Merino wool is the finest and softest wool available and New Zealand produces some of the best, superfine Merino wool in the world. 100% natural and sustainable, New Zealand Nature's machine washable, merino wool knitwear, thermal underwear and socks are made from it.

  • Merino wool is stunning. It dyes well, holding deep and brilliant colours, and drapes beautifully.
  • Merino wool is much finer than traditional wool making it smooth against your skin (no itch!) and wonderfully comfortable to wear.
  • With many more fibres contained in the fabric it traps more tiny air pockets and locks in body heat, making it a super insulator.
  • Merino wool clothing & knitwear is highly breathable because the individual fibres breathe as well as the fabric, and it wicks moisture away from your body, releasing it into the air. This helps to regulate your temperature keeping you warm in cold weather and cool in hot.
  • The natural anti-microbial properties of Merino wool make it odour resistant - another big advantage over synthetic fabrics.
  • Merino wool knitwear will absorb up to a third of its weight in water without feeling clammy and retains some of its warmth even when very wet.
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  1. Bay Road Merino Longline Jacket
    SKU: 40007
    From Special Price NZD$139.00 Regular Price NZD$169.00
    Save $30 until Midnight NZT 24-Jun-21
  2. Optimum Merino Duster Cardigan
    SKU: 40114
  3. Bay Road Merino Houndstooth Cuff Top
    SKU: 40021
  4. Bay Road Merino Hooded Jacket
    SKU: 40022
  5. Bay Road Merino Crew Neck Top
    SKU: 40001
    Save 10% when you Buy 2
  6. Optimum Merino Flared Skirt
    SKU: 40119
  7. Bay Road Merino Diva Jacket
    SKU: 40011
  8. Optimum Merino Tulip Hem 7/8 Pants
    SKU: 40117
  9. Bay Road Merino Longline Demi Scoop Top
    SKU: 40013
  10. Optimum Merino Flared Dress
    SKU: 40116
  11. Optimum Merino Long Pinafore Dress
    SKU: 40111
  12. Optimum Merino Classic Polo
    SKU: 40115
  13. Optimum Merino Draped Coat
    SKU: 40120
  14. Optimum Merino Shawl Neck Sweater
    SKU: 40113
  15. Bay Road Merino Turtle Neck Top
    SKU: 40002
    Save 10% when you Buy 2
  16. Noble Wilde Merino T-Shirt
    SKU: 40019
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